[Freeswitch-users] Setting Effective caller id in User directory

Hi, If I want to set caller id number of an extension for all out going calls to something other than the extension number, can this be set in the User settings under directory? I see a couple of examples for this in the Wiki, but for some reason, when i set this in the directory, reload (tried restarting freeswitch as well) and make a call from the extension, it seems to have no effect.